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Marketing Study Background Color Vs. Profitability

blogger June 24, 2023

Ive had this study on the back burner for ages and finally decided it was time to check it out. Heres the deal Tons of marketing gurus tell you that the best way to sell something is with a sales letter. Im not disputing that (at least not in this study). These gurus then tell you that you should set up a one-page web-site that simulates a piece of white paper against a _____ background. That blank is what has been bothering me for awhile. Heres why

I keep seeing different colors for major marketers. I even see some major marketers switch colors from one site to another. It makes me wonder if they have done any testing. Does the color just not matter? If so, why do so many use dark blue, light blue and black?

Then I consider the major money makers on the net and wonder why only one uses a colored background. Im talking about Yahoo, Google, Ebay and Amazon. They all use a white background surrounding their page that is set in a limited width table in the center of the page. Only MSN.com uses a medium blue background.

It was high time for a study to find out the real answer. I did it in the usual way. I built a list of profitable and unprofitable sites by looking at the duration of ads being placed on Yahoo (Overture) and Google. If an ad had been shown for six months or longer, I placed the target page on a list of profitable sites. If an ad was placed and completely dropped in less that one month, the site was placed on an unprofitable list. The latter list would be less reliable, but the comparison between the two lists would still be statistically valid with a sufficient sample size. The latter list might only represent average sites, but even average sites would be less profitable than the known profitable list.

The results were very mixed. First of all, the white background sites were the vast majority on both lists. You simply cant go wrong with a completely white background. However, it wasnt actually the winner. Here is the breakdown:

Profitable sites with a white background: 85.2%

Unprofitable (or average) sites with a white background: 92.6%

A non-white background actually was more profitable a higher percentage of the time. I then studied the darkness of the background in those minority sites for both profitable and unprofitable sites. Looking at the RGB values, I split the colors into two buckets those that were dark (191 or less average RGB value) and those that were light (192 or higher RGB value). The results were even more clear:

Looking only at non-white backgrounds of profitable sites with dark colors: 92.8%

Looking only at non-white backgrounds of unprofitable sites with light colors: 96.1%

Wow! Thats quite a correlation. Although a vast majority of profitable (and unprofitable) sites have a white background, those that do have a non-white background have a dark background whereas the unprofitable sites were more likely to have a light background both with an extremly high correlation. Thats hard to ignore.

I next had to get the actual answer. What color background had the highest correlation with profitability. Whats the bottom line? The answer was just as clear:

53.3% of the profitable sites with non-white desktop background were black.

Now; I should be very clear about this result. The area under study is NOT the actual web-site text area. We are NOT talking about having white text on a black background. In a vast majority of cases, these sites actually had black text on a white background. The area under study is the theoretical area AROUND the virtual piece of paper. It is the desktop color if you pretend the web-site area is a piece of paper sitting on a virtual desktop. It isnt the color of the piece of paper that is under study. It is the color of the virtual desktop that the piece of paper is virtually laying upon.

So what am I going to do about this result? Ill probably eventually implement it. I dont like it, but the result is very clear. Why dont I like it? Well, take a look at one of my sites:

http://www.Glyphius.com

I use a virtual piece of white paper on a virtual white desktop. I like the fuzzed shadow I use around the edges. That fuzzed shadow wont be possible with a black background. The shadow will simply disappear leaving (in my opinion) a less professional look of a crisp piece of white paper against a black backdrop.

The other reason I dont like it is that it puts me out of the majority of profitable sites in general. It will make future studies more difficult. Instead of simply grabbing profitable sites and comparing them to unprofitable sites, I will need to grab only profitable and unprofitable sites that have a black background. Otherwise other results might not be valid if they come from the majority white background dataset. A good example would be a study of headline color. The most profitable headline color might be different between those sites with a black background and those with a standard white background.

I simply havent decided what to do yet. Will I stick with the safe standard white desktop behind my virtual piece of paper? Or will I go with the black desktop that is less standard, but has a higher correlation with profitability? What will you do?

One result from this study is very clear though. If you do choose a non-white background, it is foolhardy to choose yellow, blue (light or dark), pastel green, or any other color. The correct color for highest profitability is clearly black. The 2nd place color (and the color of the vast majority of sites) is white. All other colors failed miserably in this study.

Marketing

AROUND, RGB, Wow Thats

The Advantages Of Internet Marketing Vs. Traditional Marketing

blogger June 11, 2023

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Making Use Of An Effective Network Marketing System For Great Mlm Results

blogger June 10, 2023

Without an efficient MLM system in place, one of the biggest frustrations for basically 97% of all network marketers is waking up each day with no one to talk to about their Mlm opportunity.

If this appears to be familiar to you, then you should consider working with a network marketing system that will help you comprehend marketing and sales. Understand that most individuals come into Multilevel marketing without any genuine understanding of what it takes when it comes to building your network marketing business.

Once you and other associates on your team have reached the end of your warm market, until you study the marketing and advertising side of Network marketing, the end may be near for you. Rather than let this to happen, consider working with a network marketing system that supplies you the training, schooling, and tools required to build it large.

Your system ought to be an education based platform in not only how to generate your Mlm prospects on the World wide web, but also how to develop beyond your warm market offline. Even though youll want to leverage the power of the World wide web, you still want to get very good at offline techniques.

Why would you want to nevertheless focus on offline strategies? Even if you concentrate all your consideration on the World-wide-web way, you’ll most likely recruit folks who like to hook up offline. You’ll want to have this knowledge to pass to them, as well as within your multi-level marketing system. In addition, following up with your on the web prospects demands offline telephone expertise and your system must consist of top notch coaching in this area to be powerful.

When it comes to on the web lead generation training, your Mlm system needs to train you exactly how to correctly use procedures such as article marketing, video marketing and advertising, social media, forum marketing and advertising, etc so that you can drive targeted traffic to your site.

Your system ought to present you all the tools and coaching on how to use effective internet site capture pages that convert website visitors to leads. You can learn all the traffic producing tactics in the industry, but if your capture pages don’t transform into leads, then you’re losing your time.

One of the very best methods to convert site visitors to prospective recruits is to supply them actual, stable, totally free education on how they, too, can realize success in their business. Since you in all probability don’t have the know-how or want-to in establishing awesome cost-free instruction and followup to your potential partners, you will need to use a multi-level marketing system that provides you this form of info to give away on your site.

The choice is now in your hands. Decide to locate an effective network marketing system that catapults you to real multilevel marketing accomplishment and then use it effectively. Once you’ve mastered on the net Multi level marketing lead generation, youll have dozens of daily leads coming in.

Marketing

MLM

Internet Marketing Negative Effects Of Not Managing Time

blogger June 9, 2023

To become a successful internet marketer you will need to develop certain skills that are key to that success. One of the key skills that you will need to learn and use is time management. Managing your time the right way is a very important aspect of running a healthy online business. The truth of the matter is, if you are not managing your time correctly your internet business may encounter negative effects. In this article you will get to see what some of he negative effects are.

Falling behind in your work. Because there are so many different tasks and operations that have to be done to run a successful internet marketing campaign, from setting up your salespage, to driving targeted traffic to that site and much more. Without the proper management of your time it is easy for any individual to fall behind.

Loss of organization. Poor time manage management can often lead one into major organization problems, Being unorganized can cause you to lose track of what is that you should be doing at a particular time, or place, also loss of valuable and important information pertaining to your business. Wasting valuable time because you have to figure out what you did or didn’t do. Where you left off or where to start. This can be avoided by having a simple daily list of thing you want to do, this is a way to begin to keep track of what you have done and what you need to do.

Becoming overwhelmed. Another negative effect of not managing your time is the ability to become overwhelmed with the many tasks that must be done to operate your internet business. Operating a successful online business has many aspects and can take a lot of time. If you end up spending to much of that time on only one aspect of your business… say, your website graphics, or getting it perfect in your eyes, then you may run into the problem of neglecting other necessary task involved with your businesses success, like getting targeted traffic to that website, or optimizing that website to ensure top page rankings in the search engines. This approach can lead to you finding yourself overwhelmed with a lot of task not implemented or finished.

Playing the catch up game. Now that you have fallen behind, no organization, and having become overwhelmed, you can find yourself in the awkward position of attempting to play the “catch up game”, trying hard to get yourself back in a position where you are in control of what your next task will be, also when and how it will be completed. Playing this catch up game can move a individual to a point where they may even want to give up on their project. My advice to you is to take a little time to think it over, relax, and come up with a workable plan. Giving up will only lead to failure.

Loss of focus. Losing your focus and becoming vulnerable to distractions is another symptom of poor time management. Managing your time correctly should ensure that you have your workday scheduled out. Distractions are bound to pop up during the work day, how you handle them is what is crucial. Keeping focus on those tasks that you have scheduled out for your work day will help you resist the urges to fall prey to any distraction that may surface.

Because most internet marketers start their businesses from home it is easy for many distractions to pop up. I found it a very good idea to make sure that individuals in my life know when my work hours are and that during this time I do not want to be disturbed unless necessary. This works well because these are people pulling for your success also. Limit phone calls to business calls during your work hours. The important thing is you need to get the distraction time under control and to a minimum.

Loss of potential income. Now we come to the bottom line, that is that “time is money” especially when you are in your own internet marketing business. If you are wasting time and not getting the needed tasks done to promote your business the right way, you will not make money. Improper time management can lead to loss of income and eventual internet business failure.

I have made this list of negative effects to impress on the reader the importance of proper time management in their home online businesses. By incorporating a good work schedule for your daily work projects and task, you can avoid the negative effects mentioned above and help ensure a more positive result in your internet marketing efforts because of your time well spent.

Marketing

Drop Cards – A Favored Offline Attraction Marketing Approach

blogger May 30, 2023

Drop cards are by far one of my favorite offline attraction marketing methods. If you want to use attraction marketing strategies outside of the internet realm and do not have a big advertising budget, then you’ll love drop cards.

Drop cards can be utilized anywhere that you can set a piece of paper. The greatest thing about drop cards is that you are simply using attraction marketing where ever you go and do not have to bother with speaking to anyone who is not fully interested in what you are providing.

Drop cards are a folded up piece of paper that look like money when on the ground or dropped wherever. Just for a second, suppose if you were strolling in the airport and spoted some money folded in half and laying on the ground. Would you pick it up? Hell yes you would if nothing more than just the sheer curiosity to find out if it is real or not. Once a person picks up one of these drop cards they open it up and see that it is an advertisement for your business.

You can use any memorable phrases that you want such as “Best Home Based Business… Period” along with a website for them to visit. There are many different ways to use drop cards and I have my favorites. Here are some fascinating methods you can utilize drop cards in your offline marketing that I got straight from one of my partners who is know as the king of drop cards, Cedrick Harris. He has been using these drop cards for years and sponsors 1-2 new reps per week.

Below is a list of separate ways to make use of drop cards

#1 Gas Stations – This is my preferred since I have to gas up my vehicle to go places anyway. I’m already there so I pull up to the pump, stick my credit card in the slot to pay. Once I have payed and get under way to fill up my car, I take out a drop card and stick it in the credit card slot. Then I ensue to go to each pump and put one in each credit card slot. Now visualize about this for a minute . How many people do you know who actually goes inside to pay for their gas? Not too many. Because they are paying by credit card, they have to remove my drop card before they can put their card in to pay. Of course they will look at it because there is money hanging out. They might put it in their pocket and study at it later, or they could just drop it on the ground. If they drop it, it will still be collected up by somebody else.

#2 Bookstore and Libraries – This is a great place to specifically target entrepreneurs. I like to grab a handful of drop cards and go into a local bookstore such as Barnes & Noble. First, head over to the magazine section and put drop cards in every magazine that an entrepreneur might view such as “Success Magazine”. Then you can walk over to the book sections and put drop cards in any kind of book you can imagine of such as books like Rich Dad Poor Dad, Cashflow Quadrent etc.

#3 Grocery Stores – Most grocery stores have a magazine isle as well. You can put drop cards in those and on your way out you can put them in Real Estate magazines, auto trader and wheel deals. People who are probing through these are going to be increasing their bills.

#4 Waiting Rooms – Whether you’re waiting for a hair cut or an session with the doc, there are magazines galore to study through while you wait. You can grab a bunch of magazines and pretend you cannot find anything good to read. Instead, your putting drop cards in each one.

#5 Restaurants – This is another one of those great opportunities I learned from the master himself Cedrick Harris. Once you finished eating your meal it’s time to pay the tab and give a tip. Now this only works if you tip well so don’t be cheap. You can do this a couple different ways depending on what you are comfortable with. You can just include a drop card with the tip and walk away. You can also write a quick note on a napkin or on the back of the receipt saying something like “Thank you for the great service you gave us. I decided to leave this for you in case you keep your options open.” And finally, you can really say directly to them, “Would you be interested in a side project if it did not interfere with your current job?” Of course they will say yes. Then you say, “Okay I’ll leave something special here for you to take a look at and see if it is a fit.”

#6 Newspaper Stands – You can go to a newspaper stand to buy your newspaper. Once you pull one out, keep it open and stuff drops cards in each one of them. You just did some highly cost-effective advertising.

#7 In Airports and Planes – Whenever you are heading to fly somewhere you can make use of drop cards the whole way. When you’re in the airport you can casually sit down and throw a drop cards on the ground and step on it quickly so no one sees you do it. Then get up and walk away without looking back. When you’re in the airplane you can put some in the sky mall magazine in each of the 3 seats in front of you. Individuals read through these all the time with the goal of finding something new they didn’t even know existed.

Drop cards are the easiest and most cost-effective way to implement attraction marketing offline. You can get creative and just have fun with it. The greatest thing is that you can simply blend it into your everyday routines without much extra time spent.

Now there are several different kinds of drop cards that are around. There are ones that somewhat resemble the real thing and then there are the ones that easily look like money. And I mean that if you saw a $100 bill folded in half next to a drop card fold in half… you couldn’t tell the separation, right down to the kind of paper.

So if you do not have a place to purchase drop cards, I advise getting the best available from from my man Cedrick Harris the Drop Card King. These are the $100 bill drop cards that actually look like the real thing. He has a really great deal going right now at The Drop Card King.

Marketing

Cashflow Quadrent, Cedrick Harris, Drop Card King, Real Estate